(1) Where a business operator engaged in electronic commerce transactions or a mail order distributor operates an online interface (referring to a medium between a consumer and a business operator, such as a website or mobile app; hereinafter the same shall apply), he or she shall not conduct any of the following acts:
1. Inducing consumers or making transactions with consumers by means of indicating or advertising only a portion of the total amount of payment that consumers are required to make for the purchase and use of goods, etc. (including the essential costs associated with the provision of goods, etc. in addition to the price of such goods, etc.; hereinafter the same shall apply) on the first screen of an indication or advertisement informing consumers of the price of the goods, etc. through a cybermall; provided, this shall not apply where there is a justifiable reason not to indicate or advertise the total amount of payment and such reason is notified to consumers as prescribed by Prime Ministerial Ordinance;
2. Inducing consumers to subscribe to a transaction of other goods, etc. by providing an option already marked as if the consumers intend to subscribe even before they choose whether to do so, where options are provided to ask if they wish to subscribe for the purchase and use of other goods, etc., membership registration, conclusion of a contract, etc. in the process of purchase and use of goods, etc., membership registration, conclusion of a contract, etc.;
3. Making an option highly distinctive from the other options visually, in terms of size, shape, color, etc., when providing options to consumers with respect to the purchase and use of goods, etc., membership registration, conclusion of a contract or cancellation of purchase, membership withdrawal, termination of a contract (hereinafter referred to as "purchase, etc."), which falls under any of the following:a. An act likely to mislead consumers as if they could choose only a specific item;b. An act likely to mislead consumers to believe that it is mandatory for them to choose a specific item as a condition for making a purchase, etc.;
4. Obstructing consumers' cancellation of purchase, withdrawal from membership, termination of a contract, etc. by any of the following methods without justifiable grounds:a. Making the procedures for cancellation, withdrawal, termination, etc. more complicated than those for purchase of goods, etc., membership registration, conclusion of a contract, etc.;b. Restricting cancellation, withdrawal, termination, etc. by making them available only by methods other than those for the purchase of goods, etc., membership registration, conclusion of a contract, etc.;
5. Obstructing consumers' free decision-making by repeatedly requesting them, through a pop-up window, etc., to change their choice or decision with respect to the content already chosen or decided on; provided, this shall not apply where consumers are allowed to choose not to receive such request for at least the period prescribed by Presidential Decree when a request for change of a choice or decision is made.
(2) The Fair Trade Commission may determine guidelines for encouraging voluntary compliance by business operators for the prevention of the acts listed in paragraph (1) and the protection of consumers, after hearing the opinions of the parties to transactions, institutions, and organizations in the relevant fields.[This Article Added on Feb. 13, 2024][Enforcement Date: Feb. 13, 2024]